The exhibition begins in the cosmos, where visitors witness the birth of gold through the collision of neutron stars. The first theme, Infinite Gold, highlights the unique properties that make gold the world’s most coveted material. Through interactive displays and audiovisual effects, visitors learn how gold came into being, and they explore its various forms, from gold ore to microchips. Gold Mine delves into the dark side of gold extraction. Visitors pass through a dimly lit corridor illustrating the harsh realities of gold mining, conveyed through animated films by William Kentridge and striking photographs by Sebastião Salgado. This theme explores where and how gold is mined and examines innovative approaches to future gold extraction, such as urban mining and space mining on asteroids.
Majestic Gold transports visitors to a magnificent treasure chamber filled with golden artefacts belonging to kings, emperors, and religious leaders. Here, golden crowns, thrones, and jewels are displayed alongside divine altars and offerings that underscore gold’s spiritual and political significance. In Golden Glamour, visitors are surrounded by the allure and greed associated with gold, where status, beauty, and popularity take centre stage. From jewellery and fashion accessories to trophies and awards, this theme investigates the appeal of gold in popular culture and shows how gold elevates our status.
The Gold Price theme takes a closer look at the economic value of gold. In an impressive, business-like setting, visitors discover how gold has been used as currency throughout the ages, with insights into the impact of today’s fluctuating gold prices. These initial chapters set the stage for the exhibition’s core: the stunning objects largely drawn from the Wereldmuseum’s own collection. Coveted Gold explores the tangible and intangible meanings of gold, from the world of alchemy to the spiritual power of the precious metal. Young visitors can step into the world of early alchemists, who pursued the elusive formula for creating gold in vain.
The exhibition concludes with Immortal Gold, examining the role of gold in the afterlife. This space, dedicated to the spiritual significance of gold, features death masks by Marina Abramović as well as a landmark work by James Lee Byars: his performance and installation The Death of James Lee Byars (originally performed in 1994). In this final piece of his career, Byars sought to help others face life’s inevitable end. The installation is meticulously reconstructed here, offering visitors a contemplative close to the exhibition with a profound portrayal of death as a process of transformation and gold as a symbol of spiritual wealth.